Symptoms
- Old links shared online show a 404 page
- Search Console reports pages not found
- You changed page slugs or removed pages
- Ads or emails point to pages that moved
Why it happens
Every page address that was ever shared, indexed or linked keeps getting visits. When you change a slug or delete a page, those visits land on a 404 page, and any ranking that page had fades away.
A redirect tells browsers and Google where the page went. Framer lets you add redirects in the site settings.
Try this first
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List the addresses that changed
Write down every old address and the new one. Check Search Console for pages reported as not found to catch the ones you forgot.
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Add redirects in Framer
Open the site settings, find the redirects section and add each old path with its new destination.
/old-services -> /services /blog/old-post -> /blog/new-post -
Send removed pages somewhere useful
If a page is gone for good, redirect it to the closest related page, not to the home page.
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Update your own links
Fix internal links, menus, ads and email templates so they point straight to the new addresses.
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Test the old addresses
Open each old address in a private window and check that it lands on the right new page.
When to stop and call a person
Get help if many pages changed at once, for example after a redesign or a move from another platform. A full redirect map protects the traffic you already earned.
Questions people ask
How long should redirects stay?
Keep them for as long as the old addresses might get visits, which is usually years. Removing them later saves almost nothing.
Will Google keep my rankings after a redirect?
Mostly, when the new page covers the same topic. A redirect to an unrelated page is treated more like a removed page.